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Outlier is the independent design studio of London-based graphic designer Oliver Deans, founded in 2019.

Born from a deep admiration of the functional and utilitarian heritage of design, we pride ourselves on a systematic approach that results in work built to last.

We’re here to make you look good: it’s that simple. Get in touch to discuss your project.


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© Outlier 2020



Cousin Avi
Logo ︎︎︎ 2019
Cousin Avi are an English band best described as ‘funk with grit, soul with heart and pop with passion’. For their logo set, they needed something bold that encapsulated this eclectic energy in a simple form.

Photography by
JCM︎︎︎.