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Outlier is the independent design studio of London-based graphic designer Oliver Deans, founded in 2019.

Born from a deep admiration of the functional and utilitarian heritage of design, we pride ourselves on a systematic approach that results in work built to last.

We’re here to make you look good: it’s that simple. Get in touch to discuss your project.


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© Outlier 2020



McClaren Guitars

Wordmark, Label Design ︎︎︎ 2020
Sam McClaren is a British luthier, handcrafting bespoke guitars of his own design. His recent ‘Performance’ models were his first steel string range to date, and he enlisted Outlier to design an alternative wordmark and inner-label for the series.

mcclarenguitars.co.uk︎︎︎

Photography by Carla Whittingham︎︎︎.




Current logo and label for the Classical range, designed by Philip Harris︎︎︎.